A remarkable initiative by Chopard made public during the Oscars Weekend.

During an exclusive dinner on the terrace at Sunset Tower in LA, Julianne Moore, Emily Blunt, Kevin Bacon, Mark Ruffalo & Sunrise Coigney, Cameron Russell, Ben Barnes, Richard Buckley, Aaron Paul and many more joined Colin & Livia Firth and Caroline Scheufele to celebrate sustainable luxury.

The Journey to Sustainable Luxury is Chopard’s commitment to a multi-year programme to achieve sustainable luxury. The goal is to improve the environment and the lives of those at the very beginning of the supply chain.

About the Journey to Sustainable Luxury

The Journey to Sustainable Luxury began when Chopard, with Eco-Age, forged a philanthropic relationship with the influential South American mining NGO, the Alliance for Responsible Mining (ARM).  The luxury jewellery and watch company became the world’s first watch and luxury jewellery company to enable mining communities to reach Fairmined gold certification as well as providing training, social welfare and environmental support.

The Green Carpet Challenge

The Green Carpet Challenge is Eco-Age’s world-renowned communications arm. It is a dynamic platform, pairing glamour and ethics to raise the profile of sustainability, ethics and social welfare.

This wonderful initiative needs to be followed by other mayor players in the luxury jewelry industry.


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